{"id":3847,"date":"2022-03-30T11:59:03","date_gmt":"2022-03-30T09:59:03","guid":{"rendered":"https:\/\/pure-inks.com\/the-nature-of-ink\/"},"modified":"2023-04-27T11:17:42","modified_gmt":"2023-04-27T09:17:42","slug":"home","status":"publish","type":"page","link":"https:\/\/pure-inks.com\/en\/","title":{"rendered":"The nature of ink"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”#opener” module_id=”opener” _builder_version=”4.16″ _module_preset=”default” background_video_mp4=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/03\/pure-splash.mp4″ background_video_webm=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/03\/pure-splash.webm” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”off|desktop” admin_label=”#intro” module_id=”intro” _builder_version=”4.20.4″ _module_preset=”default” width=”100%” max_width=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ module_class=”about” admin_label=”.about” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/pure-inks.com\/wp-content\/uploads\/\/2022\/01\/pure-claim.svg” title_text=”pure-claim” align=”center” align_tablet=”right” align_phone=”center” align_last_edited=”off|desktop” admin_label=”Logo” module_class=”logo” _builder_version=”4.17.3″ _module_preset=”default” height=”80px” custom_margin=”||56px||false|false” custom_margin_tablet=”” custom_margin_phone=”56px||84px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”.whatis” module_class=”whatis” _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.3em” text_orientation=”center” hover_enabled=”0″ text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Purely sustainable.<\/strong>
The printing ink system
with purity guaranteed.*<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”.more” module_class=”more” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

* Experience the PURe purity guarantee here.<\/strong><\/a><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”St\u00f6rer links” module_class=”stopper” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#1487C3″ vertical_offset=”0px” horizontal_offset=”28px” position_origin_a_last_edited=”off|desktop” position_origin_f_last_edited=”off|desktop” position_origin_r_last_edited=”off|desktop” text_orientation=”center” background_layout=”dark” width=”240px” width_last_edited=”off|desktop” height=”240px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” hover_enabled=”0″ positioning_phone=”none” positioning_last_edited=”off|desktop” border_radii_last_edited=”off|phone” disabled=”on” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Meet us at
FACHPACK
in Nuremberg, Germany<\/strong><\/p>\n

\"\"<\/a><\/p>\n

27 \u2013 29 September 2022
Hall 5, booth 5-147<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”St\u00f6rer rechts” module_class=”stopper rt” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#d5386d” vertical_offset=”0px” horizontal_offset=”28px” position_origin_a_last_edited=”off|desktop” position_origin_f_last_edited=”off|desktop” position_origin_r_last_edited=”off|desktop” text_orientation=”center” background_layout=”dark” width=”240px” width_last_edited=”off|desktop” height=”240px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” positioning_phone=”none” positioning_last_edited=”off|desktop” border_radii_last_edited=”off|phone” disabled=”on” global_colors_info=”{}”]<\/p>\n

\"7.
2.\u00a0September\u00a02022<\/p>\n

Wir sind dabei!<\/a><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”#scroll-down” module_id=”scroll-down” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#ffffff” icon_width=”32px” url=”#news” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#news” module_id=”news” _builder_version=”4.16″ _module_preset=”default” background_color=”#e6edf1″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What\u2019s the news?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

\"\"<\/a><\/div>
26 January 2023<\/span>

ADF Certificate for PURe sustainability \u2013 TUBEX GmbH and PURe ink systems AG<\/a><\/h4><\/div>read more<\/a><\/span><\/div><\/div>
\"\"<\/a><\/div>
11 October 2022<\/span>

PURe at Fachpack 2022: Sustainable printing inks for sustainable packaging<\/a><\/h4><\/div>read more<\/a><\/span><\/div><\/div>
\"\"<\/a><\/div>
2 September 2022<\/span>

PURe supports 7th Long Night of Print Media<\/a><\/h4><\/div>read more<\/a><\/span><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#story Vertr\u00e4umtes Kind” module_id=”story” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”fullht” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”left column” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/vertraeumt.jpg” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|21px||21px|false|false” custom_padding_phone=”|||21px|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”display: flex;||flex-flow: column;” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height_tablet=”40vh” height_phone=”40vh” height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_code admin_label=”.bigtype Show” module_class=”bigtype fs160 wt” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”]Show[\/et_pb_code][et_pb_code admin_label=”.bigtype your colors” module_class=”bigtype fs160 offset-btm” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]your colors<\/span>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ module_class=”col-80″ admin_label=”right column” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” height_tablet=”264px” height_phone=”140px” height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” width_last_edited=”off|desktop” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Climate change is a powerful warning to us that protecting the environment is not a luxury, but a bare necessity to preserve the basis of our existence.<\/strong> This realisation permeates all aspects of life and changes not only consumer behaviour, but basically our entire economy. Crises challenge the status quo, yet at the same time create new opportunities. It is time to show your true colours.<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” height_tablet=”80px” height_phone=”80px” height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_number_counter title=”of consumers are changing their purchasing decisions based on the social or environmental impact of their purchase.” number=”79″ admin_label=”percent figure” module_class=”figure” _builder_version=”4.16″ _module_preset=”default” title_level=”h4″ title_font=”||||||||” title_font_size=”17px” title_line_height=”1.5em” number_font=”|300|||||||” number_font_size=”49px” number_line_height=”63px” text_orientation=”left” width_last_edited=”off|desktop” custom_margin=”|||18%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||0%|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text admin_label=”source credit” module_class=”source” _builder_version=”4.16″ _module_preset=”default” width_last_edited=”off|desktop” custom_margin=”|||18%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||0%|false|false” custom_margin_last_edited=”on|tablet” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” background_layout_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Source: Capgemini Research Institute, Sustainability in Consumer Products and Retail Survey, 2020<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Brand Owner und Verleger” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”144px|0px|80px|0px|false|false” custom_padding_tablet=”80px|0px|80px|0px|false|false” custom_padding_phone=”80px|0px|80px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”col-80″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” max_width=”880px” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”10%||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”0%||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

To secure future prospects and generate targeted sales impulses, brand owners and publishers<\/strong> must take on responsibility and enhance their product range with environmental awareness. The combination of excellent print results and a responsible use of resources will have a positive impact on the purchasing decisions of potential customers. PURe\u00ae offers solutions.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Mann mit Verpackung” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/nachhaltig-2.jpg” parallax=”on” custom_padding=”0px||0px||false|false” background_last_edited=”on|desktop” background_enable_image_tablet=”off” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”fullht” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/nachhaltig-m.jpg” background_enable_image_tablet=”on” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”0px” height_tablet=”40vh” height_last_edited=”off|phone” custom_padding_tablet=”56%||||false|false” custom_padding_phone=”80%||||false|false” custom_padding_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ module_class=”col-80″ _builder_version=”4.16″ _module_preset=”default” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” height_tablet=”80px” height_phone=”50px” height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” background_layout=”dark” width_last_edited=”off|desktop” custom_margin=”|auto||auto|false|false” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|tablet” text_text_color_tablet=”#004F70″ text_text_color_phone=”#004F70″ text_text_color_last_edited=”on|phone” background_layout_tablet=”light” background_layout_phone=”light” background_layout_last_edited=”on|tablet” text_text_shadow_style=”preset3″ text_text_shadow_color_tablet=”RGBA(255,255,255,0)” text_text_shadow_color_phone=”RGBA(255,255,255,0)” text_text_shadow_color_last_edited=”on|desktop” global_colors_info=”{}” width__hover_enabled=”off|desktop”]<\/p>\n

Especially target groups with high purchasing power pay more and more attention to the sustainability of products.<\/strong> This awareness also greatly affects the acceptance of a product\u2019s packaging. The winners of this development will be those packaging producers who manufacture strictly environmentally friendly. PURe\u00ae promotes sustainability.<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” height_tablet=”80px” height_phone=”80px” height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_divider][et_pb_number_counter title=”of companies say that their commitment to sustainability leads to increased customer loyalty, and 63% confirm that it increases their sales.” number=”77″ admin_label=”percent figure” module_class=”figure ondark-ondt” _builder_version=”4.16″ _module_preset=”default” title_level=”h4″ title_font=”||||||||” title_font_size=”17px” title_line_height=”1.5em” number_font=”|300|||||||” number_font_size=”49px” number_line_height=”63px” text_orientation=”left” width_last_edited=”off|desktop” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text admin_label=”source credit” module_class=”source” _builder_version=”4.16″ _module_preset=”default” background_layout=”dark” width_last_edited=”off|desktop” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|tablet” text_text_color_tablet=”#004F70″ text_text_color_phone=”#004F70″ text_text_color_last_edited=”on|desktop” background_layout_tablet=”light” background_layout_phone=”light” background_layout_last_edited=”on|phone” text_text_shadow_style=”preset3″ text_text_shadow_color_tablet=”RGBA(255,255,255,0)” text_text_shadow_color_phone=”RGBA(255,255,255,0)” text_text_shadow_color_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Source: Capgemini Research Institute, Sustainability in Consumer Products and Retail Survey, 2020<\/a><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Frau mit Dutt” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”2col full width” module_class=”fullht rev-on-mobile” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”col-80″ admin_label=”left column” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|56px|0px|77px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|21px||21px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

To save resources, as much paper as possible must be returned to the circular economy.<\/strong> In 2020, the European-wide recycling rate was 73.9\u2009%*.<\/span> This rate can be increased with printing inks that are easier to deink. PURe\u00ae takes on responsibility.<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”source credit” module_class=”source” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]* Source: Cepi Key Statistics 2020<\/a>[\/et_pb_text][et_pb_cta title=”You want to find out how you can act more responsibly?” button_url=”#cta-open” button_text=”Schedule an initial phone or video consultation” _builder_version=”4.17.3″ _module_preset=”default” header_level=”h4″ header_font=”|600|||||||” header_font_size=”21px” custom_button=”on” button_font=”|700|||||||” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”120px||56px||false|false” custom_margin_tablet=”60px|auto|120px|auto|false|false” custom_margin_phone=”60px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”21px|28px|28px|28px|false|false” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”right column” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/verantwortung.jpg” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|21px||21px|false|false” custom_padding_phone=”|21px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”0px” height_tablet=”40vh” height_last_edited=”off|phone” custom_padding_tablet=”56%||||false|false” custom_padding_phone=”125%||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Kinders” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”2col full width” module_class=”fullht” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”left column” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/unbedenklich.jpg” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|21px||21px|false|false” custom_padding_phone=”|||21px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”0px” height_tablet=”40vh” height_last_edited=”off|phone” custom_padding_tablet=”56%||||false|false” custom_padding_phone=”125%||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ module_class=”col-80″ admin_label=”right column” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|21px||21px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Publishers and parents know very well that storybooks are devoured by children. Sometimes quite literally. It is reassuring to know that the printing inks used are natural and harmless for our health.<\/strong> PURe\u00ae means safety.<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” global_colors_info=”{}”][\/et_pb_divider][et_pb_number_counter title=”of Germans consider a sustainable lifestyle as key to good health.” number=”72″ admin_label=”percent figure” module_class=”figure” _builder_version=”4.16″ _module_preset=”default” title_level=”h4″ title_font=”||||||||” title_font_size=”17px” title_line_height=”1.5em” number_font=”|300|||||||” number_font_size=”49px” number_line_height=”63px” text_orientation=”left” custom_margin=”|||18%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||0%|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text admin_label=”source credit” module_class=”source” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|||18%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||0%|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Source: Otto Group Trend Study on Ethical Consumption 2020 (German)<\/a><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”120px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agentur” module_class=”fullht” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/denken-2.jpg” parallax=”on” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|desktop” background_enable_image_tablet=”off” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row disabled_on=”off|off|on” admin_label=”Row (Tablet + mobile only)” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/denken-m.jpg” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” admin_label=”spacer” _builder_version=”4.16″ _module_preset=”default” height=”0px” height_tablet=”40vh” height_last_edited=”off|phone” custom_padding_tablet=”56%||||false|false” custom_padding_phone=”80%||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|desktop” admin_label=”2col full width” module_class=”rev-on-mobile” _builder_version=”4.16″ _module_preset=”default” width=”100%” width_phone=”100%” width_last_edited=”off|desktop” max_width=”100%” custom_padding=”14px||0px||false|false” custom_padding_tablet=”80px||120px||false|false” custom_padding_phone=”50px||100px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”col-80″ admin_label=”left column” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|21px||21px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_number_counter title=”of consumers in Germany would generally pay more if a product were proven not to harm the environment.” number=”68″ admin_label=”percent figure” module_class=”figure” _builder_version=”4.16″ _module_preset=”default” title_level=”h4″ title_font=”||||||||” title_font_size=”17px” title_line_height=”1.5em” number_font=”|300|||||||” number_font_size=”49px” number_line_height=”63px” text_orientation=”left” custom_padding=”|20%|||false|false” custom_padding_tablet=”|0%|||false|false” custom_padding_phone=”|0%|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text admin_label=”source credit” module_class=”source” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|50%|||false|false” custom_padding_tablet=”|0%|||false|false” custom_padding_phone=”|0%|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Source: Ernst & Young, Sustainable Consumption, Survey Results, 2020 (German)<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”col-80″ admin_label=”right column” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|28px|0px|28px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|21px||21px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.75em” background_layout=”dark” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|32%||2%|false|false” custom_padding_tablet=”|0%||0%|false|false” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|desktop” text_text_color_tablet=”#004F70″ text_text_color_phone=”#004F70″ text_text_color_last_edited=”on|tablet” background_layout_tablet=”light” background_layout_phone=”light” background_layout_last_edited=”on|phone” text_text_shadow_style=”preset3″ text_text_shadow_color=”rgba(0,0,0,0.95)” text_text_shadow_color_tablet=”RGBA(255,255,255,0)” text_text_shadow_color_phone=”RGBA(255,255,255,0)” text_text_shadow_color_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Creative agencies often break new ground by developing ideas that touch and inspire customers. New technologies push the boundaries of thought and action,<\/strong> allowing for inspirational, innovative, and environmentally sensible concepts. PURe\u00ae inspires new thinking.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #cta-open” module_id=”cta-open” module_class=”popup” _builder_version=”4.16″ _module_preset=”default” da_is_popup=”on” da_popup_slug=”cta-open” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”CTA form” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]