{"id":2,"date":"2016-04-28T09:36:20","date_gmt":"2016-04-28T07:36:20","guid":{"rendered":"https:\/\/pure-inks.com\/?page_id=2"},"modified":"2022-10-11T09:26:10","modified_gmt":"2022-10-11T07:26:10","slug":"the-nature-of-ink","status":"publish","type":"page","link":"https:\/\/pure-inks.com\/de\/","title":{"rendered":"The nature of ink"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;#opener&#8220; module_id=&#8220;opener&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_video_mp4=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/03\/pure-splash.mp4&#8243; background_video_webm=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/03\/pure-splash.webm&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; admin_label=&#8220;#intro&#8220; module_id=&#8220;intro&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;about&#8220; admin_label=&#8220;.about&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/01\/pure-claim.svg&#8220; title_text=&#8220;pure-claim&#8220; align=&#8220;center&#8220; align_tablet=&#8220;right&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;off|desktop&#8220; admin_label=&#8220;Logo&#8220; module_class=&#8220;logo&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; height=&#8220;80px&#8220; custom_margin=&#8220;||56px||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;56px||84px||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text admin_label=&#8220;.whatis&#8220; module_class=&#8220;whatis&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;28px&#8220; text_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; text_orientation_tablet=&#8220;&#8220; text_orientation_phone=&#8220;center&#8220; text_orientation_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Einfach nachhaltig.<\/strong><br \/>Das Druckfarbensystem<br \/>mit Reinheitsgarantie.*<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;.more&#8220; module_class=&#8220;more&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; text_orientation=&#8220;center&#8220; text_orientation_tablet=&#8220;&#8220; text_orientation_phone=&#8220;center&#8220; text_orientation_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<a href=\"\/de\/reinheitsgarantie\/\">* Erfahren Sie <strong>hier<\/strong> alles rund um die PURe&#8209;Reinheitsgarantie.<\/a>[\/et_pb_text][et_pb_text disabled_on=&#8220;on|on|on&#8220; admin_label=&#8220;St\u00f6rer links&#8220; module_class=&#8220;stopper&#8220; _builder_version=&#8220;4.17.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1487C3&#8243; vertical_offset=&#8220;0px&#8220; horizontal_offset=&#8220;28px&#8220; position_origin_a_last_edited=&#8220;off|desktop&#8220; position_origin_f_last_edited=&#8220;off|desktop&#8220; position_origin_r_last_edited=&#8220;off|desktop&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; width=&#8220;240px&#8220; width_last_edited=&#8220;off|desktop&#8220; height=&#8220;240px&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; positioning_phone=&#8220;none&#8220; positioning_last_edited=&#8220;off|desktop&#8220; border_radii_last_edited=&#8220;off|phone&#8220; disabled=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Besuchen Sie uns<br \/>auf der FACHPACK<br \/>in N\u00fcrnberg<\/strong><\/p>\n<p><a href=\"https:\/\/www.fachpack.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4580 alignnone size-full\" src=\"https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/07\/fachpack.png\" alt=\"\" width=\"200\" height=\"36\" \/><\/a><\/p>\n<p>27. \u2013 29.09.2022<br \/>Halle 5, Stand 5-147<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8220;on|on|on&#8220; admin_label=&#8220;St\u00f6rer rechts: Werkstattgespr\u00e4ch&#8220; module_class=&#8220;stopper rt&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#38aa34&#8243; vertical_offset=&#8220;0px&#8220; horizontal_offset=&#8220;28px&#8220; position_origin_a_last_edited=&#8220;off|desktop&#8220; position_origin_f_last_edited=&#8220;off|desktop&#8220; position_origin_r_last_edited=&#8220;off|desktop&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; width=&#8220;240px&#8220; width_last_edited=&#8220;off|desktop&#8220; height=&#8220;240px&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; positioning_phone=&#8220;none&#8220; positioning_last_edited=&#8220;off|desktop&#8220; border_radii_last_edited=&#8220;off|phone&#8220; global_colors_info=&#8220;{}&#8220; disabled=&#8220;on&#8220;]<\/p>\n<h5>Next<br \/>Generation Print.<\/h5>\n<p><strong>Mit neuer Nach\u00adhaltigkeit punkten.<\/strong><\/p>\n<p>Werkstatt\u00adgespr\u00e4ch<br \/>am 13. Oktober 2022<\/p>\n<p><strong><a href=\"\/de\/werkstattgespraech\/\">Jetzt anmelden!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8220;on|on|on&#8220; admin_label=&#8220;St\u00f6rer links unten&#8220; module_class=&#8220;stopper rt&#8220; _builder_version=&#8220;4.17.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#d5386d&#8220; vertical_offset=&#8220;0px&#8220; horizontal_offset=&#8220;28px&#8220; position_origin_a_last_edited=&#8220;off|desktop&#8220; position_origin_f_last_edited=&#8220;off|desktop&#8220; position_origin_r_last_edited=&#8220;off|desktop&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; width=&#8220;240px&#8220; width_last_edited=&#8220;off|desktop&#8220; height=&#8220;240px&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; positioning_phone=&#8220;none&#8220; positioning_last_edited=&#8220;off|desktop&#8220; border_radii_last_edited=&#8220;off|phone&#8220; disabled=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"146\" class=\"wp-image-4478 alignnone size-full\" style=\"width: 170px; height: auto;\" src=\"https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/05\/lndp7.png\" alt=\"7. Lange Nacht der Printmedien\" \/><br \/>2.\u00a0September\u00a02022<\/p>\n<p><strong><a href=\"https:\/\/langenachtderprintmedien.de\/\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\">Wir sind dabei!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8220;#scroll-down&#8220; module_id=&#8220;scroll-down&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;0px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_icon font_icon=&#8220;&#xf063;||fa||900&#8243; icon_color=&#8220;#ffffff&#8220; icon_width=&#8220;32px&#8220; url=&#8220;#news&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;#news&#8220; module_id=&#8220;news&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#e6edf1&#8243; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Headline&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Was gibt es Neues?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<div class=\"newsfeed home\"><div class=\"post-wrapper has-thumb\"><div class=\"thumb-wrapper\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/12\/pure-goes-tv-das-innovative-farbsystem-in-der-fernsehsendung-vorsprung-schwaben\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/pure-inks.com\/wp-content\/uploads\/2023\/12\/ATV-Pure-400x250.jpg\" class=\"attachment-et-pb-post-main-image size-et-pb-post-main-image wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"text-wrapper\"><span class=\"date\">4. Dezember 2023<\/span><div class=\"title-wrapper\"><h4 class=\"title\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/12\/pure-goes-tv-das-innovative-farbsystem-in-der-fernsehsendung-vorsprung-schwaben\/\">PURe goes TV: Das innovative Farbsystem in der Fernsehsendung \u201eVorsprung Schwaben\u201c<\/a><\/h4><\/div><span class=\"more\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/12\/pure-goes-tv-das-innovative-farbsystem-in-der-fernsehsendung-vorsprung-schwaben\/\">Mehr erfahren<\/a><\/span><\/div><\/div><div class=\"post-wrapper has-thumb\"><div class=\"thumb-wrapper\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/01\/adf-zertifikat-fur-pure-nachhaltigkeit-tubex-gmbh-und-pure-ink-systems-ag\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/pure-inks.com\/wp-content\/uploads\/2023\/02\/adf_award-2023-02-14-1200px488-400x250.jpg\" class=\"attachment-et-pb-post-main-image size-et-pb-post-main-image wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"text-wrapper\"><span class=\"date\">26. Januar 2023<\/span><div class=\"title-wrapper\"><h4 class=\"title\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/01\/adf-zertifikat-fur-pure-nachhaltigkeit-tubex-gmbh-und-pure-ink-systems-ag\/\">ADF-Zertifikat f\u00fcr PURe Nachhaltigkeit \u2013 TUBEX GmbH und PURe ink systems AG<\/a><\/h4><\/div><span class=\"more\"><a href=\"https:\/\/pure-inks.com\/de\/2023\/01\/adf-zertifikat-fur-pure-nachhaltigkeit-tubex-gmbh-und-pure-ink-systems-ag\/\">Mehr erfahren<\/a><\/span><\/div><\/div><div class=\"post-wrapper has-thumb\"><div class=\"thumb-wrapper\"><a href=\"https:\/\/pure-inks.com\/de\/2022\/10\/pure-auf-der-fachpack-2022\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/10\/Fachpack-2022-400x250.jpg\" class=\"attachment-et-pb-post-main-image size-et-pb-post-main-image wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"text-wrapper\"><span class=\"date\">11. Oktober 2022<\/span><div class=\"title-wrapper\"><h4 class=\"title\"><a href=\"https:\/\/pure-inks.com\/de\/2022\/10\/pure-auf-der-fachpack-2022\/\">PURe auf der Fachpack 2022: Nachhaltige Druckfarben f\u00fcr nachhaltige Verpackungen<\/a><\/h4><\/div><span class=\"more\"><a href=\"https:\/\/pure-inks.com\/de\/2022\/10\/pure-auf-der-fachpack-2022\/\">Mehr erfahren<\/a><\/span><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;#story Vertr\u00e4umtes Kind&#8220; module_id=&#8220;story&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px|||&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; module_class=&#8220;fullht&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;0px||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; admin_label=&#8220;left column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/vertraeumt.jpg&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|21px||21px|false|false&#8220; custom_padding_phone=&#8220;|||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;display: flex;||flex-flow: column;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height_tablet=&#8220;40vh&#8220; height_phone=&#8220;40vh&#8220; height_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_code admin_label=&#8220;.bigtype Farbe&#8220; module_class=&#8220;bigtype fs160 wt&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||5px||false|false&#8220; custom_css_main_element=&#8220;margin-top: auto;&#8220; global_colors_info=&#8220;{}&#8220;]Farbe[\/et_pb_code][et_pb_code admin_label=&#8220;.bigtype bekennen&#8220; module_class=&#8220;bigtype fs160 offset-btm&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]bekennen[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; admin_label=&#8220;right column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|0px||0px|false|false&#8220; custom_padding_phone=&#8220;|0px||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; height_tablet=&#8220;264px&#8220; height_phone=&#8220;140px&#8220; height_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Mit Wucht f\u00fchrt uns der Klimawandel vor Augen, dass der Schutz der Umwelt kein Luxus ist, sondern pure Notwendigkeit zum <strong>Erhalt unserer Lebens\u00adgrundlagen.<\/strong> Diese Erkenntnis durchdringt alle Aspekte des Lebens und ver\u00e4ndert nicht nur das Konsum\u00adverhalten der Menschen, sondern schlichtweg unsere ganze Wirtschaft. Krisen ver\u00e4ndern den Status quo, er\u00f6ffnen aber gleichzeitig neue Chancen. <strong>Es ist Zeit, Farbe zu bekennen.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; height_tablet=&#8220;80px&#8220; height_phone=&#8220;80px&#8220; height_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_number_counter title=&#8220;der Verbraucher \u00e4ndern ihre Kaufentscheidungen aufgrund der sozialen oder \u00f6kologischen Auswirkungen ihres Einkaufs.&#8220; number=&#8220;79&#8243; admin_label=&#8220;percent figure&#8220; module_class=&#8220;figure&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h4&#8243; title_font=&#8220;||||||||&#8220; title_font_size=&#8220;17px&#8220; title_line_height=&#8220;1.5em&#8220; number_font=&#8220;|300|||||||&#8220; number_font_size=&#8220;49px&#8220; number_line_height=&#8220;63px&#8220; text_orientation=&#8220;left&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;|||18%|false|false&#8220; custom_margin_tablet=&#8220;|||0%|false|false&#8220; custom_margin_phone=&#8220;|||0%|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][et_pb_text admin_label=&#8220;source credit&#8220; module_class=&#8220;source&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;|||18%|false|false&#8220; custom_margin_tablet=&#8220;|||0%|false|false&#8220; custom_margin_phone=&#8220;|||0%|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; text_text_color_tablet=&#8220;&#8220; text_text_color_phone=&#8220;&#8220; text_text_color_last_edited=&#8220;on|phone&#8220; background_layout_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Quelle: <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/07\/20-06_9880_Sustainability-in-CPR_Final_Web-1.pdf\" target=\"_blank\" rel=\"noopener\">Capgemini Research Institute, Sustainability in Consumer Products and Retail Survey, 2020<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Brand Owner und Verleger&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||||false|false&#8220; custom_padding_tablet=&#8220;||0px||false|false&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;144px|0px|80px|0px|false|false&#8220; custom_padding_tablet=&#8220;80px|0px|80px|0px|false|false&#8220; custom_padding_phone=&#8220;80px|0px|80px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;col-80&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; max_width=&#8220;880px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;10%||||false|false&#8220; custom_padding_tablet=&#8220;0%||||false|false&#8220; custom_padding_phone=&#8220;0%||||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Zukunftsorientierte <strong>Brand Owner und Verleger<\/strong> m\u00fcssen ihre Produktwelt umweltbewusster gestalten und Haltung zeigen. Damit setzen sie gezielt Vertriebsimpulse. Die Verbindung aus exzellenten Druckergebnissen und einem verantwortungsvollen Umgang mit Ressourcen wirkt sich positiv auf Kaufentscheidungen aus. <span class=\"nowrap\"><strong>PURe\u00ae bietet L\u00f6sungen.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Mann mit Verpackung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/nachhaltig-2.jpg&#8220; parallax=&#8220;on&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; background_last_edited=&#8220;on|desktop&#8220; background_enable_image_tablet=&#8220;off&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; module_class=&#8220;fullht&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_padding_tablet=&#8220;0px||0px||false|false&#8220; custom_padding_phone=&#8220;0px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_last_edited=&#8220;on|tablet&#8220; background_image_tablet=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/nachhaltig-m.jpg&#8220; background_enable_image_tablet=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;0px&#8220; height_tablet=&#8220;40vh&#8220; height_last_edited=&#8220;off|phone&#8220; custom_padding_tablet=&#8220;56%||||false|false&#8220; custom_padding_phone=&#8220;80%||||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; height_tablet=&#8220;80px&#8220; height_phone=&#8220;50px&#8220; height_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; background_layout=&#8220;dark&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;|auto||auto|false|false&#8220; custom_margin_tablet=&#8220;|auto||auto|false|false&#8220; custom_margin_phone=&#8220;|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; text_text_color_tablet=&#8220;#004F70&#8243; text_text_color_phone=&#8220;#004F70&#8243; text_text_color_last_edited=&#8220;on|phone&#8220; background_layout_tablet=&#8220;light&#8220; background_layout_phone=&#8220;light&#8220; background_layout_last_edited=&#8220;on|tablet&#8220; text_text_shadow_style=&#8220;preset3&#8243; text_text_shadow_color_tablet=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_phone=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; width__hover_enabled=&#8220;off|desktop&#8220;]<\/p>\n<p>Gerade kaufkr\u00e4ftige Zielgruppen legen verst\u00e4rkt Wert auf die <strong>Nachhaltigkeit von Produkten.<\/strong> Diese Achtsamkeit hat auch gro\u00dfen Einfluss auf die Akzeptanz von Verpackungen. Gewinner dieser Entwicklung werden Verpackungshersteller sein, die konsequent umweltgerecht produzieren. <span class=\"nowrap\"><strong>PURe\u00ae f\u00f6rdert Nachhaltigkeit.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; height_tablet=&#8220;80px&#8220; height_phone=&#8220;80px&#8220; height_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_number_counter title=&#8220;der Unternehmen geben an, dass ihr Engagement f\u00fcr Nachhaltigkeit zu mehr Kundentreue f\u00fchrt, und 63\u2009% best\u00e4tigen, dass es den Umsatz steigert.&#8220; number=&#8220;77&#8243; admin_label=&#8220;percent figure&#8220; module_class=&#8220;figure ondark-ondt&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h4&#8243; title_font=&#8220;||||||||&#8220; title_font_size=&#8220;17px&#8220; title_line_height=&#8220;1.5em&#8220; number_font=&#8220;|300|||||||&#8220; number_font_size=&#8220;49px&#8220; number_line_height=&#8220;63px&#8220; text_orientation=&#8220;left&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin_tablet=&#8220;|auto||auto|false|false&#8220; custom_margin_phone=&#8220;|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][et_pb_text admin_label=&#8220;source credit&#8220; module_class=&#8220;source&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_layout=&#8220;dark&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_margin_tablet=&#8220;|auto||auto|false|false&#8220; custom_margin_phone=&#8220;|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; text_text_color_tablet=&#8220;#004F70&#8243; text_text_color_phone=&#8220;#004F70&#8243; text_text_color_last_edited=&#8220;on|desktop&#8220; background_layout_tablet=&#8220;light&#8220; background_layout_phone=&#8220;light&#8220; background_layout_last_edited=&#8220;on|phone&#8220; text_text_shadow_style=&#8220;preset3&#8243; text_text_shadow_color_tablet=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_phone=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Quelle: <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/07\/20-06_9880_Sustainability-in-CPR_Final_Web-1.pdf\" target=\"_blank\" rel=\"noopener\">Capgemini Research Institute, Sustainability in Consumer Products and Retail Survey, 2020<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Frau mit Dutt&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; admin_label=&#8220;2col full width&#8220; module_class=&#8220;fullht rev-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;0px||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; admin_label=&#8220;left column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|56px|0px|77px|false|false&#8220; custom_padding_tablet=&#8220;|0px||0px|false|false&#8220; custom_padding_phone=&#8220;|21px||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Um Ressourcen zu schonen, muss <strong>m\u00f6glichst viel Papier in die Kreislauf\u00adwirtschaft zur\u00fcckgef\u00fchrt werden.<\/strong> Im Jahr 2020 betrug die europaweite Recycling\u00adquote rund <span class=\"nowrap\">73,9\u2009%*.<\/span> Mit Druck\u00adfarben, die sich besser deinken lassen, kann diese Rate erh\u00f6ht werden. <span class=\"nowrap\"><strong>PURe\u00ae \u00fcbernimmt Verantwortung.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;source credit&#8220; module_class=&#8220;source&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]* Quelle: <a href=\"https:\/\/www.cepi.org\/wp-content\/uploads\/2021\/07\/WEB-PAGES_EPRC-Monitoring-Report-2020_20210716.pdf\" target=\"_blank\" rel=\"noopener\">Cepi Key Statistics 2020<\/a>[\/et_pb_text][et_pb_cta title=&#8220;Sie m\u00f6chten mehr dar\u00fcber erfahren, wie Sie noch verantwortungsvoller handeln k\u00f6nnen?&#8220; button_url=&#8220;#cta-open&#8220; button_text=&#8220;Vereinbaren Sie eine Erstberatung per Telefon oder Video-Call&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h4&#8243; header_font=&#8220;|600|||||||&#8220; header_font_size=&#8220;21px&#8220; custom_button=&#8220;on&#8220; button_font=&#8220;|700|||||||&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;80%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;120px||56px||false|false&#8220; custom_margin_tablet=&#8220;60px|auto|120px|auto|false|false&#8220; custom_margin_phone=&#8220;60px||||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;21px|28px|28px|28px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; admin_label=&#8220;right column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/verantwortung.jpg&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|21px||21px|false|false&#8220; custom_padding_phone=&#8220;|21px|||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;0px&#8220; height_tablet=&#8220;40vh&#8220; height_last_edited=&#8220;off|phone&#8220; custom_padding_tablet=&#8220;56%||||false|false&#8220; custom_padding_phone=&#8220;125%||||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Kinders&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; admin_label=&#8220;2col full width&#8220; module_class=&#8220;fullht&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;0px||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; admin_label=&#8220;left column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2021\/12\/unbedenklich.jpg&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|21px||21px|false|false&#8220; custom_padding_phone=&#8220;|||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;0px&#8220; height_tablet=&#8220;40vh&#8220; height_last_edited=&#8220;off|phone&#8220; custom_padding_tablet=&#8220;56%||||false|false&#8220; custom_padding_phone=&#8220;125%||||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; admin_label=&#8220;right column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|0px||0px|false|false&#8220; custom_padding_phone=&#8220;|21px||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Verleger und Eltern wissen, dass M\u00e4rchen\u00adb\u00fccher von Kindern verschlungen werden. Manchmal sogar im wahrsten Sinne des Wortes. Gut, wenn man sich darauf verlassen kann, dass die eingesetzten <strong>Druckfarben natur\u00adbelassen und unbedenklich f\u00fcr die Gesundheit<\/strong> sind. <span class=\"nowrap\"><strong>PURe\u00ae gibt Sicherheit.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_number_counter title=&#8220;der Deutschen sehen eine nachhaltige Lebensweise als Schl\u00fcssel f\u00fcr die eigene Gesundheit.&#8220; number=&#8220;72&#8243; admin_label=&#8220;percent figure&#8220; module_class=&#8220;figure&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h4&#8243; title_font=&#8220;||||||||&#8220; title_font_size=&#8220;17px&#8220; title_line_height=&#8220;1.5em&#8220; number_font=&#8220;|300|||||||&#8220; number_font_size=&#8220;49px&#8220; number_line_height=&#8220;63px&#8220; text_orientation=&#8220;left&#8220; custom_margin=&#8220;|||18%|false|false&#8220; custom_margin_tablet=&#8220;|||0%|false|false&#8220; custom_margin_phone=&#8220;|||0%|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][et_pb_text admin_label=&#8220;source credit&#8220; module_class=&#8220;source&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||18%|false|false&#8220; custom_margin_tablet=&#8220;|||0%|false|false&#8220; custom_margin_phone=&#8220;|||0%|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Quelle: <a href=\"https:\/\/static.ottogroup.com\/media\/docs\/de\/trendstudie\/Otto-Group-Trendstudie-zum-ethischen-Konsum-2020.pdf\" target=\"_blank\" rel=\"noopener\">Otto Group Trendstudie zum ethischen Konsum 2020<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;120px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Agentur&#8220; module_class=&#8220;fullht&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/denken-2.jpg&#8220; parallax=&#8220;on&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; background_last_edited=&#8220;on|desktop&#8220; background_enable_image_tablet=&#8220;off&#8220; da_disable_devices=&#8220;off|off|off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row disabled_on=&#8220;off|off|on&#8220; admin_label=&#8220;Row (Tablet + mobile only)&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/pure-inks.com\/wp-content\/uploads\/2022\/02\/denken-m.jpg&#8220; width=&#8220;100%&#8220; custom_margin=&#8220;0px|0px|0px|0px|false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider show_divider=&#8220;off&#8220; admin_label=&#8220;spacer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; height=&#8220;0px&#8220; height_tablet=&#8220;40vh&#8220; height_last_edited=&#8220;off|phone&#8220; custom_padding_tablet=&#8220;56%||||false|false&#8220; custom_padding_phone=&#8220;80%||||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;2col full width&#8220; module_class=&#8220;rev-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;off|desktop&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;14px||0px||false|false&#8220; custom_padding_tablet=&#8220;80px||120px||false|false&#8220; custom_padding_phone=&#8220;50px||100px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; admin_label=&#8220;left column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|0px||0px|false|false&#8220; custom_padding_phone=&#8220;|21px||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_number_counter title=&#8220;der Konsumenten in Deutsch\u00adland w\u00fcrden grunds\u00e4tzlich mehr bezahlen, wenn ein Produkt der Umwelt nachweislich keinen Schaden zuf\u00fcgt.&#8220; number=&#8220;68&#8243; admin_label=&#8220;percent figure&#8220; module_class=&#8220;figure&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h4&#8243; title_font=&#8220;||||||||&#8220; title_font_size=&#8220;17px&#8220; title_line_height=&#8220;1.5em&#8220; number_font=&#8220;|300|||||||&#8220; number_font_size=&#8220;49px&#8220; number_line_height=&#8220;63px&#8220; text_orientation=&#8220;left&#8220; custom_padding=&#8220;|20%|||false|false&#8220; custom_padding_tablet=&#8220;|0%|||false|false&#8220; custom_padding_phone=&#8220;|0%|||false|false&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][et_pb_text admin_label=&#8220;source credit&#8220; module_class=&#8220;source&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|50%|||false|false&#8220; custom_padding_tablet=&#8220;|0%|||false|false&#8220; custom_padding_phone=&#8220;|0%|||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Quelle: <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/de_de\/news\/2020\/05\/ey-nachhaltiger-konsum-2020.pdf\" target=\"_blank\" rel=\"noopener\">Ernst &amp; Young, Nachhaltiger Konsum, Befragungsergebnisse, 2020<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;col-80&#8243; admin_label=&#8220;right column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|28px|0px|28px|false|false&#8220; custom_padding_tablet=&#8220;|0px||0px|false|false&#8220; custom_padding_phone=&#8220;|21px||21px|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.75em&#8220; background_layout=&#8220;dark&#8220; custom_margin_tablet=&#8220;||80px||false|false&#8220; custom_margin_phone=&#8220;||50px||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|32%||2%|false|false&#8220; custom_padding_tablet=&#8220;|0%||0%|false|false&#8220; custom_padding_phone=&#8220;|0%||0%|false|false&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; text_text_color_tablet=&#8220;#004F70&#8243; text_text_color_phone=&#8220;#004F70&#8243; text_text_color_last_edited=&#8220;on|tablet&#8220; background_layout_tablet=&#8220;light&#8220; background_layout_phone=&#8220;light&#8220; background_layout_last_edited=&#8220;on|phone&#8220; text_text_shadow_style=&#8220;preset3&#8243; text_text_shadow_color=&#8220;rgba(0,0,0,0.95)&#8220; text_text_shadow_color_tablet=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_phone=&#8220;RGBA(255,255,255,0)&#8220; text_text_shadow_color_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Kreativ\u00adagenturen betreten oft Neuland und entwickeln Ideen, mit denen sie Kunden ber\u00fchren und inspirieren. <strong>Neue Technologien er\u00f6ffnen ihnen Denk- und Handlungs\u00adr\u00e4ume,<\/strong> um mit 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